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EXCLUSIVE: ALEX KAY for FHM: 2023’s Hottest Supermodel is a #PaulHeymanGirl


The #HustleBootyTempTats global phenomenon picks up even more steam with the release of FHM Sweden‘s cover feature on #HustleBootyTempTats supermodel Alex Kay was photographed by Elm Diaz exclusively for FHM Sweden in Lake Las Vegas, Nevada.



Reporter Noah Karlsson takes us through the exclusive photoshoot.

FHM Sweden can exclusively report that 2023’s hottest supermodel Alex Kay has been named the newest member of the legendary Paul Heyman’s #HustleBootyTempTats supermodel franchise. The California-based beauty, who can boast being of Swedish descent, spent over 300 days in 2022 traveling the world building her own brand into one of the most recognizable names in the entire modeling world.

Alex Kay started out as a fitness model, and quickly ascended the ranks into becoming one of the hottest social media influencers on the planet with her expansion into the lingerie and swimsuit modeling genres as well. “Most models stick to the category that brings them initial fame,” noted Heyman, who personally recruited Alex for his #HustleBootyTempTats supermodel brand. “Alex didn’t allow labels to hold her back or limit her global appeal. She was and is ambitious enough to expand her brand and not be held back by conventional industry standards.”

Heyman’s #HustleBootyTempTats supermodel brand has become the talk of the modeling business. In the wake of Victoria’s Secret abandoning the “Angels” concept and Sports Illustrated avoiding controversy by allowing its annual Swimsuit Edition to become “all inclusive,” Heyman’s #HustleBootyTempTats supermodel brand capitalized on the Instagram and TikTok Generations by recruiting the hottest swimsuit, lingerie, fitness and glamour models for their constantly-expanding yet elite roster. In addition to Playboy Playmate of the Year Kari Nautique, the #HustleBootyTempTats phenomenon includes the World’s Most Beautiful Athlete, Paddleboarding Champion (and mother of four kids) Jala Sue; International Film Festival Best Actress Laura Petersen; Hollywood’s newest sex symbol, Summer Soderstrom; Pam Anderson’s heir apparent to the claim of being the Queen of the California Beach Blonde Bombshells, Miss Lynnie Marie; fitness champions and female empowerment gurus Whitney Johns and Ali Lee; and – as also reported exclusively worldwide by FHM, London-based swimwear and lingerie sensation “the Beauty from Budapest” Borbala Kreutz.

“Paul Heyman doesn’t half-ass anything,” Elm Diaz told FHM. “Everything he does is designed to disrupt industries and build the next generation of superstars in that particular business. Look at what he’s done with Roman Reigns, Brock Lesnar, CM Punk, Brock Lesnar and so many others in the pro wrestling – sports entertainment – WWE industry.”

Elm continued, “in scouring the world looking for Next Big Thing in the modeling game, Heyman actually stumbled upon someone who was already on her way to the top. All she needed was that one last boost to make her recognized by the entire industry as the no.1 supermodel in the entire world.”

It would appear to us that she has found that boost. Now a full-fledged #HustleBootyTempTats FHM Cover Model, this newly minted #PaulHeymanGirl is 2023’s hottest supermodel. Congratulations to Alex Kay!



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